Explain and examine global and technological factors that affect the success of digital marketing strategies and tactics.

Evaluate effectiveness and ethics of an integrated digital marketing plan. (Assignment #1)
Explain and examine global and technological factors that affect the success of digital marketing strategies and tactics. (Assignment #1)
Appraise the types of data and analysis used
to generate consumer insights that impact decision-making regarding
digital marketing strategies and tactics. (Assignment #2)
Apply concepts related to artificial
intelligence (AI) and social media messaging to optimize a sustainable
digital marketing campaign. (Assignment #2)
Devise solutions to marketing problems
involving pricing, promotion, and targeting using data mining techniques
and consumer analytics. (Assignment #2)
Each reflection has 4 parts:
1. Ranking whether or not you think you met the Course Learning Objective.
2. Sharing an ARTIFACT from anywhere in the course
(for example, from a Discussion Board Post, from an assignment, from an
email or message where you are writing about the Course Learning
Objective, from your notes)
3. Writing an ANALYSIS of the artifact. Write about
where this artifact is from, what you think about it now at the end of
the course, and how it connects to the Course Learning Objective.
4. Identifying how your learning about this Course Learning Objective is connected to CHANGE (for example, change in your work life, change in your leadership, change in your Capstone Action Project.)
We recommend you compose your responses in a WORD
document and edit them so that you are ready to copy and paste them into
the quiz. You can preview the questions by starting the quiz and moving
through the questions.
When you are ready, start a new quiz, copy and paste your answers and
submit the quiz. More information on each of the quiz elements is
below.
***Please note that you can use the same artifact (discussion
board post or assignment) for more than one learning objective, but
each explanation/rationale has to be different, for each Course Learning
Objective.

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