Explain direct marketing versus direct selling.

These are 16 learning objectives to choose from Lesson 7 (Choose one learning objective from below)
Develop a model for assessing initial global success.
Internal Considerations
Foreign Market Considerations
Product Considerations
Explain the three cross-themes in the Model.
Resources
Time Frame
Market Selection
Enumerate expectations of customers.
Discuss meeting with foreign buyers.
Discuss considerations when terminating an agent or distributor.
Explain direct marketing versus direct selling.
Discuss international advertising.
Discuss international public relations.
Describe how to establish global brand guidelines.
Explain how to use social media.
Discuss trade missions.
Discuss trade shows.
Describe the benefits of effective customer service.
Discuss creating effective international customer service.
The role of the company
The role of the foreign buyers
Discuss the need for clear communications in international sales.
Outline the process of establishing a feedback mechanism.
Lesson 7: This section will give ideas and strategies to increase the international business beyond the initial success. In these remaining chapters, try to identify 5 to 10 ideas or strategies that could put into place in your company. Think about how much stronger a company could be when the international sales are 10 times greater than they are currently. Consider all the new marketing campaigns, brand-new products, the R&D improvements and other enhancements that are possible.
Most manufacturers and service companies understand the importance of using advertising, public relations, and social media to build and sustain their domestic marketing programs. They understand the importance of the brand equity and the competitive advantage offered by strong brand. What is true domestically is also true internationally. Once the customer is maintained obtained, the relationship must be managed through sound communication, setting expectations, and customer support. Effectiveness in this area requires a significant investment of time and money.

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