Course Project: Feasibility Study
Introduction
This project will demonstrate your ability to think critically about the relationships between the health care system and the decisions that leaders make.
Scenario
You have been asked by the CEO of your organization to propose a project to address a specific need and to develop a feasibility study to determine if the proposed project should be undertaken.
Your Role
You are a department leader in the organization. To read about Whittaker Memorial Hospital, see the ProQuest pdf. attachment below).
Example assignment: You may use the assignment example, linked below, to give you an idea of what a Proficient or higher rating on the scoring guide would look like.
Requirements
Complete each section of the feasibility study as completely as possible, and support it with relevant evidence. The length of your feasibility study will depend largely on the project or program you are proposing to address the need of your organization. Be sure that each section is fully addressed.
Your feasibility study should:
Provide relevant information on the organization (Section I – u03 attachment).
Analyze the objectives of the proposed program (Section II – u03 attachment).
Explain why you are proposing the program.
What systems issues will it address?
What systems will be affected by it?
Where does it fit within the organization?
Explain how both patients and the organization will benefit from implementing the proposed program.
Provide evidence that the program is needed.
Explain the value of the program (Section III – see “DRAFT” attachment).
How well does it align with the organization’s mission?
How well does it fit with existing programs and services?
Do competitors offer something similar? If so, how will your program give your organization a competitive advantage?
Analyze the potential financial and economic issues of implementing the program (Section IV – see u07d1 for scope/reference).
Identify any economic issues that could affect the success of the program.
Explain how your program could affect the local economy (both positively and negatively).
Identify possible funding sources.
Estimate the cost of implementing and maintaining your program.
Analyze the marketing issues associated with your program (Section V).
Explain how your program may affect the existing marketing approach.
Explain how your program will meet the needs of the target market demographic.
Explain how you will differentiate your program from those of competitors.
Determine how the program may affect the entire organization (Section VI).
Are there regulatory or policy implications?
Will new licenses or certificates be required for the organization or staff members?
Will the program affect the tax status of the organization?
How might the program affect liability and risk management?
Do you have enough space for the program?
Do you have evidence to support the effectiveness of the program?
Recommend a course of action based on the information in the feasibility study.
How does your recommendation reflect ethical decision-making?
Deliverable Format
Therefore, the feasibility study is a professional document and should follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.
Organize your document using this structure:
Title page. (What is the title of your proposed program?)
Executive summary. (Many executives require an executive summary for projects of this type. The summary is written last, but becomes the first section of the feasibility study and provides an overview of the goals and objectives, summarizes the key points supporting the need, summarizes the key points supporting your proposed program, and includes your conclusion and recommendations.)
Feasibility study.
References page.
APA-formatted references.
Written using language appropriate for an executive audience.
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