Research Project
Preamble
You have been hired as a consultant by the Turks and Caicos Island Tourism Board to assist
the board in their recovery plan post-COVID-19. As part of this plan, the newly formed board
plans to extend and use all IP tools available.
Your Task
You will use the case studies in the following paper https://www.e-
unwto.org/doi/pdf/10.18111/9789284422395 as a guide to prepare a report to present to the
board that will:
assist the board in understanding the connection between intellectual property (IP)
and tourism.
Illustrates how existing and potential IP tools, in particular branding, copyright,
geographical
indications and certification marks, can add value and increase the competitiveness of
tourism services and products.
explain how to include IP in tourism policies, product development, and destination
branding
shows how different IP rights can be leveraged for fundraising purposes.
Your project will be prepared in the following sections.
1. Introduction
Identify the audience and the aims and objectives of this paper.
An outline of the sections to follow
2. The industry
Explain why tourism matters to the Turks and Caicos Islands TCI, Present the significant
trends and challenges of a cross-cutting sector that brings economic benefits to others as
diverse as construction, agriculture and telecommunications, and industrialized and
developing countries.
3. How can intellectual property support tourism development?
Provide an outline of the main types of intellectual property (IP) rights relevant to tourism in
TCI. This will assist the reader to understand the connection between IP and tourism better
and to include IP in tourism product development – from destination branding to tourism
policies.
4. Boosting tourism development through intellectual property rights
Show how intellectual property (IP) strategies (such as assignment, licensing, franchising and
merchandising) open up possibilities for increasing competitiveness, leveraging business
opportunities and easing access to financing for tourism stakeholders.
Conclusion
• Concisely summarise your project, give a brief overview of the main lessons learned
in the previous chapters. It will also highlight the importance of considering
intellectual property (IP) rights to enhance the competitiveness of tourism destinations and all
the elements in the tourism value chain.
• Reflection on your experiences throughout this project. What was the most challenging
thing? What was the most enjoyable thing about this project? What would you do differently
if you were to conduct this project again? You may use the personal pronoun
“I” in this section
Last Completed Projects
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