Explain how political and socio-cultural forces derail strategy execution?

Under Armour’s Strategy 2013 – Good Enough to Win Marketshare From Nike and Adidas?
The industry’s competitiveness, attractiveness, risk, and likelihood of success in the external environment depends on their resources and organizational capabilities in their internal environment. Through this discussion, you will be able to demonstrate the ability to use the PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analysis to comprehensively analyze external market factors and strategic sustainability.
Based on what you’ve learned from Chapter 3, how could political and socio-cultural forces derail strategy execution?
Debate the sustainability of Under Armour’s strategy? How long can it last?
From watching the video, how does the external travel ban affect GE’s strategy execution?

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