Deliverables and Rubrics
The task is supposed to assess your ability to present your marketing ideas to others in a clear and concise manner, and to lead subsequent discussions. Importantly, this activity also encourages you to relate your observation to what you read in the course.
For each journal,
You begin by finding some marketing/brand/product news in the PAST 30 DAYS that describes a situation such as new product launch, a brand scandal, a promotional campaign or a new market trend. Give me the web link to the news in the slides.
Use 5-6 PowerPoint slides to simulate a brief communication of your thoughts on marketing events to relevant business partners.
Describe the topic using one or two slides. It needs to include a brief analysis of a current marketing problem/event which needs to be stated on one to two slides (note: Do NOT type anything in the notes area at the bottom of each slide because the notes cannot be directly shown on Canvas). You must clearly articulate WHY this is a consumer behavior topic. You need to relate the topic to what you learned during the class and explains why it is related in the slides.
Ask at least two questions using one or two slides to help further the discussions with others. You need to provide your take in the questions.
Propose one or two solutions using one or two slides. Make reasoning for solutions in the slides.
You are encouraged to include pics or other visual aids to help illustrate.
Note: For each point listed above (e.g., a, b, c above), you can use one slide to include key words and pics and the other one or two slides to explain and illustrate.
The task is supposed to assess your ability to present your marketing ideas to others in a clear and concise manner, and to lead subsequent discussions. Importantly, this activity also encourages you to relate your observation to what you read in a constructive way.
Keep in mind that many things involve consumer behavior. For instance, why pharmacy companies used TV commercials about prescriiption-required medicines to target individual patients? How recent trends on fast food restaurants choice reflect changes to consumer life styles?
Rubrics
The criteria used to judge the performance will be: 1) the topic is clearly related to consumer behavior; the student makes good arguments to relate the topic to what was taught in the class; 2) the topic is well organized and the arguments are well constructed; 3) having at least two questions which can lead to approachable solutions; 4) adequate contents (5-6 slides).
Last Completed Projects
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