secondary data source name and website/location of data/information
data collectors (e.g., publishers) and rationale for collecting the data/information
data collection period
description of the collection’s contents
explanation of the how the data collection may be used in the project
It may be useful to make a listing of possible secondary data sources and split up the sources among your group members. Each member of the group needs to supply the above synopsis for their assigned sources; the information collected will be used later in the marketing research presentation. Please provide a minimum of 500 – 750 words for this assignment; evaluate at least 4 sources.
this assignment is over the craft brewing industry focusing on craft beer. The small local ones to omaha nebraska and ones that are worldwide.
Collect New and Existing Data rubric
Criteria
This criterion is linked to a Learning Outcome
secondary data source name and website/location of data
Provide the secondary data source name. Include a bibliographical reference to the source website, journal citation, trade industry information, data set, or other publication type.
This criterion is linked to a Learning Outcome
data collectors (e.g., publishers) and rationale for collecting the data
Discover who published the materials you have reviewed. Provide possible rationale for collecting and distributing the information.
Do this for each of your reviewed sources.
This criterion is linked to a Learning Outcome
data collection period
Determine the period of time that the information from the source was generated.
Do this for each of your reviewed sources.
This criterion is linked to a Learning Outcome
description of the collection’s contents
Provide a detailed description of the information from the reviewed source.
Do this for each of your reviewed sources.
This criterion is linked to a Learning Outcome
explanation of the how the data collection may be used in the project
Explain how the information from this source can be used for your group’s marketing research process.
Do this for each of your reviewed sources.
Last Completed Projects
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