A
surge in home improvement projects and new home construction has
created a strong demand for appliances from refrigerators to washing
machines. As a result, manufacturers, retailers, shippers, and raw
materials suppliers are struggling to keep up with the strong
demand. Amid item shortages, retailers like Lowe’s are shifting from
in-store showrooms to direct-to-customer deliveries.
Video Spotlight:
Column Refrigerator Line – Amana, IA (Sept 29, 2020, Whirlpool Corporation)
Read the Business Insider article, Kitchen appliances and washing machines are in short supply as families stuck inside turn to home-improvement projects, by Graham Rapier, October 23, 2020.
Discussion Questions:
1. Explain how the surge in demand of appliances affect inventory management for manufacturers such as Whirlpool?
2. How does the surge in demand of appliances affect its supply chain?
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