Explain how this e-mail/newsletter strategy can be integrated with other social media marketing efforts and online communities to improve brand recognition and website performance.

Review the website you selected for your Week 3 assignment.
Create a 12- to 16 -slide Microsoft® PowerPoint® presentation with speaker’s notes and visuals about the selected website in which the following are covered:

Introduction – who is the company or organization you are using. Set the goals of the presentation for viewers.
Assess the pros and cons of using an e-mail or newsletter strategy (choose one) to help build and maintain a core customer base.
Describe any content and/or strategies that will help improve customer e-mail open rates and interaction and the reasoning why these methods would be best.
Explain how this e-mail/newsletter strategy can be integrated with other social media marketing efforts and online communities to improve brand recognition and website performance.
Evaluate the metrics that should be used to measure the success of the new strategy and processes (i.e., how will the company/organization know if the proposed marketing efforts are making an impact?).
Recommend a plan for moving from the current marketing strategy to the proposed strategy.
Assess whether new target customers, products, or services should be included in this updated marketing plan and the reasoning behind the conclusion.
Summarize the main points of the strategy and include one-, three-, and five-year projections for the growth that will likely result from the implementation of the proposed strategy.
Conclusion
Use: A minimum of two research sources with APA in-text citations.
Format your presentation consistent with APA guidelines, and cite and reference all resources that were used.
Submit your assignment in a PowerPoint file NOT a PDF.

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