Explain how your targeting strategy and brand positioning will drive your decisions for each element of the marketing mix.

1. Explain the importance of marketing metrics to the company as well as to the brand. Identify and explain different marketing metrics that you will use to evaluate your Brand’s Performance. So, you need to do a literature review that will provide you with a theoretical background to support the recommended marketing metrics
2. Using the appropriate theoretical framework, select either the Clinites or the Nutrites market, evaluate their segments based on selected criteria, determine the segment, or segments you decide to target, your segmentation strategy as well as the Positioning for your brand [40 points]
3. Explain how your targeting strategy and brand positioning will drive your decisions for each element of the marketing mix. Be specific
The project will be evaluated based on the three criteria provided on the marking descriptor. The marking descriptor is provided below, and it will also be posted on Blackboard. Analytically, you will be evaluated based on:
(a) Content: the quality of research on the theory and the extent you used theory to support your proposal,
(b) Critical Thinking: synthesis of the information and application of the theory to the project, and
(c) Organization & Mechanics: Clarity of writing, structure, correct use of table and graphs, correct citations.

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