During your career as a communication professional, you will develop standalone campaigns and product rollout plans that have a clear start and end date. However, there are several evergreen guiding principles and communication plans for your organization. The crisis communications plan is one of these; it is part of a larger set of plans to manage the brand during situations that threaten operations, the welfare of stakeholders, and the reputation of the organization. Since a crisis can come suddenly and without warning, effective crisis communication plans are designed to be flexible and adaptable to the unique set of circumstances for each situation. Additionally, the plan should be prompt, informative, honest, and compassionate to all stakeholders.
Prompt
Using the crisis scenario you chose for Project Part One (which is uploaded below as a reference), write a brief proposal outlining your initial plan for responding to this situation.
Specifically, you must address the following rubric criteria:
Crisis Description and Communication Management Approach: Explain the chosen crisis scenario and your overall intended approach to managing the communications related to the crisis.
Crisis Communication Team Candidates: Identify the potential candidates for your organization’s crisis communication team and their roles, including the role of the public spokesperson. You do not need to describe specific individuals; you only need to provide the different job roles for the candidates and a brief explanation for why you are considering these candidates as potential members of the team.
Crisis Communication Guidelines Draft: Provide an initial draft of the organization’s crisis communication guidelines. The draft should focus on the following:
-Defining the public spokesperson’s role
-The stakeholders and target audiences for communication response messages
-The types of information being communicated
How this information will be communicated internally and externally
-Social Media Post Examples: Construct two to three examples of social media posts that you intend to include in your crisis communication plan. Be sure to identify the social media platforms each example will be used for. You should also explain why you believe adapting these examples for your selected crisis and posting them on these social media sites is the best way to reach your intended audience or audiences.
Guidelines for Submission
You must submit your assignment as a Word document, and it must be between 300 and 500 words in length. Sources should be cited according to APA style.
The document below is about what crisis I picked which is the “AMERICAN RED CROSS-HURRICANE” please refer to it on requirements for this paper
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