Explain the current usage of web analytics and how business use the methods in business strategies and intelligence.

Company: Overstock.com

1. apply the below and explored the website and extrapolated information and explained a few of the websites web analytic methods:
student explained the websites vibe or theme what audience are they trying to reach
was the navigation well designed and user friendly
was the shopping cart visited and what was found during the visit mentioned
was the student able to try out the shopping cart (as far as they could go without a purchase) was it easy to maneuver, did it flow well
did the student find newsletters, help pages and blogs useful or complex
2. demonstrated a well-articulated summary of what they found:
Like and dislikes on the website
Areas that were frustrating
Student found broken links or other errors on the site
3. Explained how the company uses key engagements and interactions that site visitors can partake in. For example, the company’s site uses social media to further reach users and customers.

4.
Explain the differences between macro and micro conversions
Demonstrate how to extrapolate information from a company’s website and apply to web analytics methods
Explain the current usage of web analytics and how business use the methods in business strategies and intelligence