Explain the February 14, 2007 incident that became a public relations disaster for JetBlue.

Read the exercise case study: “JetBlue Uses Social Media to Connect with Customers”. The case is on pp. 18-20 in the eText. Also read the “United Breaks Guitars” case study on pp. 9-11 in the eText. Then, answer the following questions in the accompanying SafeAssignment link.
1. Explain the February 14, 2007 incident that became a public relations disaster for JetBlue. Also, explain how JetBlue reacted to this incident.
2. How does JetBlue’s response to this incident compare to United’s response to the broken guitar in the “United Breaks Guitars” case? Which do you think was more effective and why?

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