Explain the notion of affinity marketing and how licensing (when a school sells its brand for use on apparel that is in turn sold to the public) can help promote brands.

Explain the notion of affinity marketing and how licensing (when a school sells its brand for use on apparel that is in turn sold to the public) can help promote brands. What are some ways in which you have seen effective licensing, whether it be on this campus or throughout the Birmingham community? What are some ways your favorite UAB team could grow its identity through licensing?

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