1st paragraph: Companies practice output controls and measurement to obtain data for interest in a product. A common debated issue is the accessing of personal information, such as your Internet use and cell phone data. How often do you find an advertisement for a product you searched the day before? Do you appreciate organizations obtaining your Internet search information from Google? Explain the positive and negative actions for this situation. Remember to focus on controls and strategy in a global business. You must support your analysis from a news source, such as electronic newspapers, New York Times, International Business Times, Economic Times, or CNN News.
2nd paragraph: Many successful retailers use a loss leader pricing strategy, in which they advertise an item at a price below their cost and sell the item at that price to get customers into their store. They feel that these customers will continue to shop with their store and that they will make a profit in the long run. Do you consider this an unethical practice? Who benefits and who is hurt by such practices? Do you think the practices should be made illegal, as some states have done? How is this different from bait-and-switch pricing?
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