Explain the product or service offered by your chosen company. How does it establish value for the consumers?

Lesson 4

In this part of the Marketing Plan, you will implement the
four Ps of the marketing mix: Product, Price, Place, and Promotion. This
Marketing Mix is based upon what the target market of your chosen company will
value.
When you create this portion of your marketing plan, be
sure to use the headings listed below:
Product and Value Creation
Explain the product or service offered by your chosen company. How
does it establish value for the consumers?
Price and Value Creation
Explain the pricing strategies used by this business. How does the
pricing offer value to the consumers?
Place and Value Delivery
Explain the distribution or the methods and location that your
chosen company uses for their products and services. What supply chain is used?
How do these locations provide easy access and value to the consumers?
Promotion and Value Communication
Promotion is all the communication channels involved in the whole
marketing strategy; such as advertising, public relations, sales promotions,
etc. Explain the marketing channels that your chosen business uses for their
products. Include why each of channels are suitable to market that is being
targeted for the product.
Ensure you write in paragraph form and sufficiently elaborate
on the topics to be covered. One or two brief sentences in each area will not
be sufficient. In addition, as research will be required, ensure you include
proper documentation of your sources. Prepare your document in Word using APA
style.

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