Explain the Research Objectives (as described in the Research Problem and Objectives Paper) including a description of how each contributes to the Research Problem.

Topic 8: Reporting Research Outcomes
Market Research Report
The purpose of this assignment is to communicate marketing research data to stakeholders through a marketing research report.
Follow the format that begins on page 347 (and outlined in Table 15-1 on pg. 349) of our textbook to compose your final market research report for your chosen company and contain the following components:
Front Matter
Title Page
Letter of Authorization
Memo of Transmittal
Table of Contents
List of Illustrations (a list, not the actual illustrations)
Executive Summary (Summary of the Report)
Body
Introduction
Research Objectives
Methods
Findings
Limitations
Conclusions and Recommendations
End Matter
References
Appendices
Expectations:
Address Letter of Authorization to yourself from the Company’s Marketing Manager (this is your permission to conduct research and the expectations for that research)
Address Memo of Transmittal to Dr. Rahn
List of Illustrations lists illustration title and page where located
Executive Summary should be about 1/2 to 3/4 page that summarizes the research and findings
Body of the Report should contain approximately 15 to 20 pages
While figures and tables with pictures, charts, or graphs are welcomed when they enhance your information, they DO NOT contribute to the minimum number of narrative pages (15) required.
The Introduction introduces the research and includes a statement of the problem (as described in the Research Problem and Objectives Paper), a summary description of how the research process was initiated, and state the general purpose of the Report
Explain the Research Objectives (as described in the Research Problem and Objectives Paper) including a description of how each contributes to the Research Problem
Describe the Methods (as described in the Survey Design and Collecting Data Papers)used to collect the data for the Research Report
Discuss the Findings (as described in the Data Analysis Paper) incorporate graphics and tables as needed to illustrate your findings
Discuss the Limitations to the research design
Draw logical conclusions and make recommendations based on the research findings (Substantiate your conclusions and recommendations!)
Your APA-formatted reference list should follow your Conclusions and Recommendations
The Appendices (following your Reference List) should include your survey and any graphics or tables not incorporated with the body of the Report
IMPORTANT: You are using much of the information from 4 of your previous papers. While you will be copying and pasting much of the information, you MUST add additional information as required to produce a flowing Marketing Research Report. Just copying and pasting the previous papers as the body of your Report will result in a poor grade!
Your report must include a minimum of 8 Scholarly References (and associated in-text citations) from sources such as trade journals, academic journals, and websites from professional marketing associations (including the course text).
Prepare this assignment according to the Formatting and Style Rules of the APA Publication Manual, 7th Edition (2020). You can find guidelines in the APA Style Guide, located in the Student Success Center. Note: variations are authorized and required per the Marketing Research Report guidelines in the course text.
This assignment uses a Rubric and has a Template. Please review the Rubric attached Template prior to beginning the assignment to become familiar with the expectations for successful completion. The Template included the required sections of your paer and has much of the required APA 7th Edition style and formatting already accomplished for you! While this should all be current and accurate, the 7th Edition of the APA Publication Manual supersedes any style or formatting (Please let me know if you discover any discrepancies).
You ARE REQUIRED to submit this assignment to LopesWrite. Any reviews showing 20% or greater matching to existing works will be reviewed and may lose points. Refer to the LopesWrite Technical Support articles for assistance.
Additional Note: In-text citations MUST BE USED and have corresponding references in accordance with APA Style rules! Generally speaking, most every paragraph should have At Least one in-text citation. Remember, this assignment should reference and cite at least 8 Scholarly Sources (one should be the course text).
Wikipedia IS NOT a scholarly source and is an inappropriate reference for 400-Level College writing.
A Note on Direct Quotes: This is a Senior-level class. Direct quotes should be used sparingly (only when absolutely necessary to maintain the original meaning). Paraphrasing (with in-text citations) is preferred as this substantiates your thoughts and ideas while demonstrating your ability to analyze and evaluate the information you are researching and still credits your sources (vs. your ability to copy and paste). Using only direct quotes to substantiate your writing will result in a minimum 5% grade penalty!

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