Explain the role of social media practices in civic and political life.

Define what social media is.
Analyze how social media fits in communication models.
Evaluate attributes of social media messages.
Compare methods for measuring the effectiveness of social media platforms.
Analyze concepts and products of co-creation.
Apply the uses and benefits of social media, including the motivations for participating in social media.
Define how social identifies shape social media use.
Analyze the basics of social media network theory and research on virtual communities.
Demonstrate how to integrate social media tools and practices to create content for social media marketing strategy.
Evaluate the integration of social media into different cultures and cultural practices online.
Explain the role of social media practices in civic and political life.
Develop the patterns and trends shaping the social media landscape.