Explain the terms programmatic advertising and native advertising, including how each of them works and why they are used by news organizations.

MAKE SURE THAT YOU READ THE FOLLOWING ASSIGNMENT CAREFULLY, AND FOLLOW THE INSTRUCTIONS EXACTLY.
Read the following article about the economic incentive structure that partially dictates how news organizations operate on the internet.
Blanda, S. (2017, Jan 15). Medium, and The Reason You Cant Stand the News Anymore. Medium.com.
After you have read the article, write four to five double-spaced pages that address the questions below.
What is Blanda’s overarching argument?
Why does Blanda think that the current business model for journalism has led to an underlying public mistrust in journalistic institutions?
Explain the terms programmatic advertising and native advertising, including how each of them works and why they are used by news organizations. What problems do they pose for journalism, according to Blanda?
Why is social media so important for news companies?
Why is it important for the public to trust journalism? To answer this question, make sure you reference at least one of the readings from
Lesson 3: Eagleton and Grossberg et al on ideology
Lesson 4: Grossberg et. al on the media/public/normative theories
Blanda ends by arguing that online distributors of news like Facebook and Google have little economic incentive to change their practices. Using the Grossberg reading from Lesson 4, explain what the Social Responsibility Theory and the Classic Liberalism Theory might argue about Blanda’s assertion.

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