Book Title is: Sports Promotion and Sales Management Second Edition. Chapter 11 and 12:1. Discussion items: number 1, 2 and 3 on page 243. 2. Learning enrichment activities: number 3 of page 243. (you could check on line) 3. Discussion items: number 2 and 4 on page 265, 266. Chapter 11: Discussion items 1. Discuss the importance of Migala’s five Cs when developing a web presence for a sports organization. are there other items that might be added to these five? 2. Explain what significant advantages ESPN.com has over many other sports sites in terms of its ability to generate traffic. 3. what forms of technology could be used by sports promotion special tests to promote their sports products? Learning Enrichment Activities 3. Explain the web presence of three voluntary sports organizations and observe how their web use may differ from that of our professional franchises. Discussion items 2. Why is it important for a brand communications company to be strategic? 3. what is a brand association? why are brand associations important to a sports organization?
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