Explain what they may be forecasting, what methods are most suitable for them, how they should measure accuracy of forecast, and the role the forecasting contributes to customer satisfaction.

Select a service organization (e.g., restaurant), manufacturing organization (e.g., Ford) or retailer (e.g., Home Depot). Explain their mission and overall strategy. Then discuss the role of forecasting in that organization. Explain what they may be forecasting, what methods are most suitable for them, how they should measure accuracy of forecast, and the role the forecasting contributes to customer satisfaction.

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