Below is scenario and direstions for discussion. Artical also hyperlinked below:
You might have really engaging content that reflects your brand and drives your
business objectives, but none of that really matters if your audience can’t easily
access your content. In this discussion, you will conduct a short experiment to
analyze the impact of keywords on finding the right content and recommend s
trategies for improvement.
Identify five keywords that you believe would be effective when searching for and locating your selected article. Base your keywords on the content of your selected article.
Explain what type of query would be best suited for your particular search and why. Base your response on the module’s required resources.
https://www.inc.com/articles/201108/5-marketing-lessons-from-old-spice.html
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