Explain why Suitable and credible academic and industry literature MUST be used

strategy, chosen from the list of companies above. Using relevant models from 2 (two) concepts
covered in the module, excluding the understanding the business environment concept
covered in the PRES1 assessment, you will need to analyse and critically evaluate the company’s
strategy. You will need to apply relevant models and theories relating to the two concepts to analyse
the selected company’s strategy using academic and industry literature, correctly referenced, in
support. You will also need to evaluate the efficacy of this strategy together with an evaluation of
supporting theory and literature.Explain why Suitable and credible academic and industry literature MUST be used
to support your analysis and evaluation.

2. Your aim in completing this assessment is to provide in a written report format an analysis and critical
evaluation of the chosen company’s strategy and its efficacy through the application of models and

3.you must now
complete a further analysis and evaluation of the chosen company’s strategy using and applying
appropriate theories and models from two concepts from the module content (excluding
understanding the business environment which was covered in PRES1), together with supporting
academic and industry (grey) literature. The list of concepts can be found in the module handbook

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