Explain why the problem or opportunity is of value or important to address.

This is my chosen topic :
prenatal care services for women through mobile clinics.

In this journal, you will have the opportunity to begin researching a healthcare product or service that you will use for your final project.
This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your
strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final project, review pages 71–91 of your
textbook.
Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue.
Specifically, identify the following information about the organization you selected:
 Name of the healthcare organization
 Type of organization (hospital, nursing home, health system, etc.)
 Mission/vision/values
 Scope of services
 Locations
 Geographic service areas
Using this information, provide answers to the following:
 Identify a specific product or service and describe the marketing opportunity associated.
 Explain why the problem or opportunity is of value or important to address. Consider the current status, concerns or issues, and why the opportunity
exists.
 How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?
This is a private conversation between you and the instructor. Use the journal as an opportunity to familiarize yourself with the final project requirements and
begin preparing for your first milestone.
Journal activities in this course are private. Only the instructor can view and comment on your Assignments.Rubric
Critical Elements Proficient (100%) NeedsImprovement (75%) Not Evident (0%) Value
Organization Provides details on the name and
type of organization
The name and type of organization
identified are not suited for the
final project
Does not provide details on the
name and type of organization
8
Mission/Vision/Values Discussesthe mission, vision,
and/or values of the organization
selected
Does not identify the mission,
vision, or values of the
organization selected
8
Scope of Services Outlinesthe scope of services
offered by organization selected
Does not outline the scope of
services offered by organization
selected
8
Locations Identifiesthe locations of the
organization
Does not identify the locations of
the organization
8
Geographic Service
Areas
Identifiesthe geographic areas
serviced by the organization
Does not identify the geographic
areasserviced by the organization
8
Marketing
Opportunities
Describesthe marketing
opportunity associated with a
specific product or service offered
by the organization selected
Describesthe marketing
opportunity associated with a
specific product or service, but
lacks detail required to make
understanding of the opportunity
clear
Does not describe the marketing
opportunity associated with a
specific product or service
20
Value of Opportunity Explains why the problem or
opportunity is of value, or
important to address
Explains why the problem or
opportunity is of value, but lacks
detail required to convince reader
of value
Does not explain why the problem
or opportunity is of value
20
Alignment With
Organizational
Objectives
Describes how the marketing
initiative will support the mission
and vision of the organization
Describes how the marketing
initiative will support the mission
and vision of the organization, but
lacks detail required to make
alignment clear
Does not describe how the
marketing initiative will support
the mission and vision of the
organization
20
Total 100

1-2 Journal: Final Project Topic Selection
Assignment
This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final project, review pages 71–91 of your textbook
Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue.
To complete this assignment, review the Module One Journal Guidelines and Rubric document.

Last Completed Projects