Brand Management
Congratulations, you have just been hired as a Brand Manager for one of the following companies (Pepsico, Mars, Kraft, Proctor & Gamble, Nestle, or Unilever) Pick One.
As the brand manager, you now have to determine where to invest $10 million dollars and in which brand. You must present your idea to the CEO and President of the company so make sure your ideas are clear and well explained as losing money on this investment could mean losing your job.
Explain your strategy to invest the $10 million dollars, you can think outside of the box or not. Your grade is based on how well you present the idea, not if the idea has any validity.
Explain why the Return on Investment will be in the market, discussing consumer trends for products. (some academic research is highly recommended to complete this assignment)
Lastly, how will your investment impact the other brands in the portfolio of the company? Make sure to look up all of the products that the company produces in the category you select to invest in as well as the other categories of products that each company makes.
Please note you are required to show your math work, provide charts, graphs, and explanations for all of your answers to demonstrate your understanding of the concepts. For further information on how to do the problems, please reference the examples utilized in the textbook. If additional assistance should be required, please contact your instructor via email.
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