Using all course materials, especially, The Innovation Expedition, develop a 6-12 page (double-spaced) proposal for implementing any
innovation initiative in any venture or organization (actual or hypothetical).
Minimum Required Components:
-Innovation Assignment. Refine your original innovation assignment based on van Wulfen, pp. 96-99.
-Strategy for Implementation. Explain and justify how you would incorporate this innovation initiative, based on van Wulfen and other materials.
-Questionnaire. Develop a questionnaire to do customer discovery related to your innovation assignment. Be specific on who your target group is. Refer to Tips for New Concept Testing
-Expected Outcomes. Explain potential outcomes.Using all course materials, especially, The Innovation Expedition, develop a 6-12 page (double-spaced) proposal for implementing any innovation initiative in any venture or organization (actual or hypothetical).
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