Find a print ad or television/web commercial of your own choosing and write an interpretation of it. As with the folk tale assignment, you need to go beyond the surface message of the ad: drink Jim Beam bourbon, smoke Kools, wear Nikes, etc.

Find a print ad or television/web commercial of your own choosing and write an interpretation of it. As with the folk tale assignment, you need to go beyond the surface message of the ad: drink Jim Beam bourbon, smoke Kools, wear Nikes, etc. Like the student essay, Stereotypes for Sale, or James B. Twitchells analysis of the Clairol ad in Convergences (544-549), your reading should uncover the ideological or mythical character of the ad. In those example essays, the authors show how ideologies or myths about race, class and gender are at work in the ads. Be sure to look at the target audience, structure, and technique used to compose the ad. Then use these elements to advance your interpretation of the ads ideology. REMEMBER TO INCLUDE A COPY OF THE AD OR PROVIDE ME WITH A LINK TO IT

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