For this assignment, you will submit a 700 to 1000-word document that discusses how you could maintain a positive image for your department and what resources you would use (PIO, public education dept., social media, etc.).
Once you explain how you would maintain the department’s image, describe how you would address a complaint that might hold the department in a negative light in the court of public opinion.
An example could be emergency responders are driving recklessly by disregarding safety by blowing through red lights, forcing vehicles off the road, etc. while responding to emergencies. This is not uncommon; some think that once they turn the emergency lights on they are invincible.
Another example could be a rash of cases where there was poor patient care.
Feel free to come up with a situation that you would have to defend (could also be a real-world example) or address a negative incident to maintain the department’s image.
Remember, not only is it important that fire and emergency service departments project a positive image, but also to maintain the trust of the community.
Synthesize information from the course readings, supplemental assignments, and any outside references you deem appropriate (e.g., websites, government reports, journal articles, etc.). Cite your sources appropriately.
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