I have copied and pasted the instructions for you below, have attached the readings/ LECTURES of my course that you will need to use, Lastly, I have attached the rubric of this assignment as well. Please adhere to what my professor is asking for in the “90-100” column.
Instructions:
– pick 2 experiences that you will discuss in more detail.
– The two selected experiences YOU NEED TO TALK ABOUT ARE:
1) White Blazer Dress FROM ZARA ( NEGATIVE EXPERIENCE)
2) Salmon Poke Bowl from POKE POKE – ordered through uber eats (POSITIVE EXPERIENCE)
– The brand experience report should include all the necessary information from
the initial diary entry as well as your analysis of experiences ( I HAVE ATTACHED THIS FOR YOU BELOW, IT IS CALLED BRAND EXPERIENCE ENTRIES FORMS
– This analysis is the most important section where you will analyze your 2 experiences based on 4 concepts (i.e., 2 concepts for positive and 2 concepts for negative experiences) that you learn from this course ( PLEASE LOOK AT THE POWERPOINTS AND PDFS TO GET CONCEPTS TO USE, THESE ARE ATTACHED BELOW)
-. First, you should briefly describe the concepts and demonstrate how these concepts relate to your own brand experiences.
– Second, you should include the insights you gained from your analysis (e.g., what made an experience most positive and other most negative; how do consumer behavior concepts help you understand your decisions, preferences, and choices).
– Finally, you should discuss the implications of those insights for marketing strategy.
– FORMAT: This report should be 3-4 pages (double-spaced, 12–point type). It is to be written in essay form with professional language.
– PLEASE USE APA FOR CITATIONS
– Rubric is attached, please follow it and refer to the 9-10 section ( this document is called MOS 3321 BRAND EXPERIENCE REPORT GUIDELINE
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|