Read the scenario below and respond to the subsequent questions. Before attempting to complete the task, it is essential that you carefully review Chapter 14. I expect that you will perform a thorough research to support your opinion. Your paper must be formatted as a business report.
Scenario: Foreign Market Entry Decision for an American Multinational Company (MNC)
Ms. Marlene Cook, an American CEO of a MNC, sits next to you on the plane as you travel to the Bahamas for a holiday. She is pleased to learn that you are an international business student and that you are interested in working for a multinational company after your graduation. She becomes interested in hiring you if you can demonstrate your expertise as a potential consultant for a project involving the launch of a new business in India. Her company has recently developed a groundbreaking state-of-the-art CAD-based manufacturing platform for designing and weaving premium quality wool carpets for high-end customers globally. The design of this technologically advanced platform is protected by a number of U.S. patents. Ms. Cook is requesting that you provide a recommendation on how to expand her business into India. The she provides to you are: (i) to export the platform from the U.S. manufacturing facility to India, (ii) to license an Indian company to produce and market the CAD (software) system in India and other global markets, and (iii) to establish a wholly owned subsidiary in India for this purpose.
Your tasks:
Examine Chapter 14 of the course text, giving special attention to the three foreign market entry alternatives outlined by the American company’s CEO. In this assignment, you are expected to demonstrate the capacity to grasp the relevant theory and then use your theoretical knowledge of the modes of international business entry in a practical setting.
I anticipate that you will relate all of your responses to the situation presented in the case, as opposed to providing textbook-style responses. Therefore, you should complete the necessary research, identify and evaluate the pros and cons of each option, and select the best of the three alternatives for Ms. Cook.
Get familiar with the Business Report format. Some useful examples are provided by the University of Nevada, University of Newcastle (pdf), Avondale University (pdf) , and career development resources, such as indeed.com. Ensure that you consult multiple sources to gain a deeper understanding of the format.
Prepare a 4-5 page business report (approximately, 1,500 words) in which you present a recommendation to the CEO of the American company.
Format and proofread your position paper, use APA style for references, and submit by the due date.
HINTS:
Several considerations that must be taken into account in order to examine the situation and make your solutions sound credible to the client. As a consultant, you can make assumptions on the following aspects:
What is the nature of the product: a computerized CAD system comprised of cutting-edge high technology. The CAD system that this business intends to market in India is comprised of two important components: the hardware, which is a sophisticated weaving machine, and the software that designs the carpets and controls the weaving machine.
How vital is it to prevent illegal copying of patents and technologies? How valuable is the company’s intellectual property?
How does the cost of transportation affect your decision?
The U.S. is the current manufacturing location. How does this country’s manufacturing sophistication compare to that of the target nation?
What characteristics define the target market: What are the respective business obstacles between the two nations? Demand? Supply? Economic development? Cultural differences? Legal system for resolving disputes? Patent protection laws or law enforcement? Availability of skilled engineers and workers? Are there relevant agents or partners available?
The examination of the aforementioned variables will enable you to compose an outstanding report for Ms. Cook. The World Bank’s Doingbusiness.org resource is an excellent starting point for locating relevant data for this case study.Read the scenario below and respond to the subsequent questions. Before attempting to complete the task, it is essential that you carefully review Chapter 14. I expect that you will perform a thorough research to support your opinion. Your paper must be formatted as a business report.
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