Name: ________________________________________________________________
Assignment
Utilizing figure 1 Four realms of an experience, please give an example of an existing hospitality and tourism business that does not incorporate all four realms (currently, it could however incorporate one or more). Then please give examples to how this business could implement each realm to ensure that they are providing the guests an engaging experience.
Figure 1 Four realms of an experience (Pine and Gilmore, 1999)
What is your hospitality and tourism company?
_________________________ (i.e. McDonalds, Delta Airlines, Hilton hotel, etc.)
Please explain how your company could integrate each realm below!
Entertainment Education
Esthetic Escapist
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