Research on-line all 8 segments of the General External Environment which can influence businesses and detail findings in your post.
Detail both the actual situation and emerging trends; students may know some impacts from watching the news so use them!
For this discussion citing sources is not required.
Do not define each segement as I have done that already. The objective is to list data and information for the various definitions provided.
Demographic – composition of marketplace, expected changes, population changes, income distribution, age structure, etc.
Economic – standard of living, inflation, interest rates, energy prices, growth rate (GDP), threat of recession, job market, etc.
Political and Legal – laws, regulations, trade agreements, possible new regulations, outside group pressure on politicians (lobbyists)
Social and Cultural – social beliefs, values, customs, cultural groups, labor force participation rate,
Technological – rate of technological change, availability of technology, the impact of automation on workers and profits
Global – developing markets, global competition, cultures in other countries, unstable governments, war, terrorists
Sustainable Physical – what are the potential and actual changes in the physical environment, ecological, social, and economic systems and business practices (CSR)
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