Global business in context

Task: Assume the role of an international consulting team working for government agency that is seeking to develop new international market opportunities for an industry/sector of your choice between UK and another country. Students are encouraged to select a UK based company/Industry/Sector and compare to another country.

Using the CAGE Model your presentation will focus on:
The distance (actual/perceived) between your selected country with UK highlighting the opportunities and challenges for your chosen industry/sector.

Writer should focus on UNITED KINGDOM and SAUDI ARABIA. Chosen company is CURRYS PLC.

Slides – 10
Font to be used – Arial, 20
Header – 30

Also note that the power points should not be too congested. Add additional foot notes for speaker.

Please use the following books as part of sources:
1. Cavusgil, S., et al. International Business: the New Realities, Global Edition, Pearson Education, Limited, 2019. ProQuest Ebook Central, (R1)
https://ebookcentral.proquest.com/lib/ulster/detail.action?docID=5801050.

2. Collinson, S., Rugman, A., Narula, R. and Rugman, A. (2020). International Business. 8th Edition. [Insert Publisher Location]: Pearson International Content. (R2)
https://ebookcentral.proquest.com/lib/ulster/detail.action?docID=6031374

3. Deresky, Helen. International Management: Managing Across Borders and Cultures,Text and Cases, Global Edition, Pearson Education, Limited, 2022. ProQuest Ebook Central,(R3) https://ebookcentral.proquest.com/lib/ulster/detail.action?docID=7013923.

4. Hill, Charles, and G. Tomas M. Hult. International Business : Competing in the Global Marketplace, McGraw-Hill US Higher Ed ISE, 2018. ProQuest Ebook Central, (R4) https://ebookcentral.proquest.com/lib/ulster/detail.action?docID=5561464.

5. Morrison, Janet. The Global Business Environment : Towards Sustainability?, Bloomsbury Publishing Plc, 2020. ProQuest Ebook Central, (R5) https://ebookcentral.proquest.com/lib/ulster/detail.action?docID=6235079.

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