The main reading is “Haier taking a Chinese Company Global in 2021”.
“Global value creation: ADDING value scorecard” is a supplemental reading to answer 2nd question.
Using the readings and short video, answer the following questions.
Video link: https://www.youtube.com/watch?v=vALHa1BGvLk
•How did Haier’s competitive position in China help it to expand internationally relatively early?
–Low-cost leader or differentiator (1st Mover, 2nd Mover, Niche) (5 pts)-
–Intra-Firm Value Chain & Strengths/Weaknesses (10 pts)
–Global vs adaptive products (5 pts)
–Late Mover Advantages for Haier (10 pts)
•Make the case that Haier can be an exporter of white goods from China to the US?
–Inter-Firm Value Chain & Value Creation (10 pts)
–ADDING Value Scorecards (20 pts)
Also, you need to include other related cases & concepts in the essay.
Clarity & Language/Other Cases & Concepts (20 pts each)
Last Completed Projects
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