Health Promotion Campaign Needs Assessment

Health Promotion Campaign Needs Assessment
What public health issue or cause do you feel strongly about?
For the assignments in this course, you will need to select a public health issue you are committed to that is in need of improved or greater advocacy efforts in your community. The four assignments in this course build on one another in a way that allows you to incrementally create a public health outreach campaign to gain a better understanding of health promotion, education, and advocacy.
Assignment Overview
For your course assignments, assume you have been newly hired by a private foundation that focuses on and funds public health outreach. You will select a public health issue, identify a target population and demographic, and select an outside organization (other than the one you are employed by) to collaborate with like-minded advocates for the same issue.
Your first assignment deliverable is to prepare an outreach project proposal for health promotion campaign working in conjunction with the advocacy group. Note that the high level bullets below reflect the grading criteria for the assignment. The sub-bullets provide further explanation to help you meet each grading criterion.
Be sure to review the scoring guide for this assignment so you know how your instructor will grade your work.
Assignment Requirements
In your project proposal address the following:
Justify why a specific population and demographic needs or wants public health advocacy.
Why is it important to reach out to this population?
What issue or problem is not being addressed or requires more attention?
What are the implications of not addressing the issue or problem to the population?
Explain why collaboration with a particular group would be helpful to mobilize community engagement with the public health issue.
What organizations/groups are already in existence that may be utilized; how do they relate to the population to be reached?
Why is it important to collaborate with these existing organizations or advocacy groups?
Is the identified population difficult to engage? Why? What are the impediments to community engagement?
What, if anything, does the organization do to bridge this gap?
Identify ways to collaborate with an organization or advocacy group on a selected health issue.
Is the group receptive to an on-site meeting for the health initiative?
Does the group have the knowledge of, and the accessibility to, electronic message systems (internet, e-mail, et cetera)?
Is there currently a central location where information may be disseminated to the targeted population (such as doctor’s office, clinic, or social services office)?
Explain the critical role of advocacy in public health initiatives.
Why is it important to advocate to the target population on the specific public health initiative chosen?
What are the implications to this population of not being provided with information, how will they be affected?
Will this advocacy likely spread to other “fringe groups” associated with the targeted population; will the effects be positive or negative?
Write clearly and logically, with correct use of spelling, grammar, punctuation, and mechanics.
Submission Requirements
Your assignment should meet the following requirements:
APA format: Resources and citations are formatted according to current APA style and formatting.
Number of references: A minimum of three peer-reviewed resources.
Length of paper: 3–5 typed, double-spaced pages of content plus cover and reference pages and any appendices.
Font and font size: Times New Roman, 12 point.
Be sure to review the writing, tutoring, and academic research links available in Resources.
Submit your paper as an attachment to the assignment area.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.

Changing Behavior through Entertainment
Mocarski’s article, “Edutainment’s Impact on Health Promotion: Viewing The Biggest Loser Through the Social Cognitive Theory,” states that positive health behavior may be advocated through entertainment venues such as television. Do you feel this is true? Do programs such as The Biggest Loser act as health advocates for the general population, why or why not?
Note: Remember to adhere to the requirements listed in the Faculty Expectations Message for unit discussion posts and peer responses.

Last Completed Projects