Needs 2 more references and plagirism report apart from below ref
Krämer, A. (2017). Demystifying the “Sunk Cost
Fallacy”: when considering fixed costs in decision-making is reasonable. J
Res Mark, 7(1), 510-517. https://www.researchgate.net/profile/Andreas-Kraemer-5/publication/313647269_Demystifying_the_Sunk_Cost_Fallacy_When_Considering_Fixed_Cost_in_Decision-Making_is_Reasonable/links/58a860da4585150402f88f4b/Demystifying-the-Sunk-Cost-Fallacy-When-Considering-Fixed-Cost-in-Decision-Making-is-Reasonable.pdf
Chaudhari, H. A., & Byers, J. W. Impacts of free
app promotion: A case study on Amazon Appstore. https://cdn.questromworld.bu.edu/platformstrategy/files/2017/06/PlatStrat_2017_paper_33.pdf
Bilen, İ. (2020). Best-Seller pricing on
amazon. com: A panel vector autoregressive approach (Doctoral dissertation). http://research.sabanciuniv.edu/41151/
Guan, J. THE IMPACTS OF HOTEL PROMOTIONAL TOOLS ON
CUSTOMER PURCHASE INTENTIONS. https://scholarworks.calstate.edu/downloads/4t64gq84r
Jin, Y., Yang, S. B., Rhee, C., & Lee, K. Y.
(2013). An Exploratory Study of the Effects of Price Decreases on Online
Product Reviews: Focusing on Amazon’s Kindle 2. In PACIS (p.
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