Essay Format, be sure to cite your sources, use
APA style as required, check your spelling.
~ I live in Tucson Arizona. For your reference with the water question and warmer climate.
Assignment:
1.
Nike wants to help its
customers add soul to their soles and express their individuality by
customizing their own shoes. See for yourself at www.nike.com. Enter
“customize” in the search box and build a shoe that fits your style.
a. What if you’re in the
middle of your shoe design and you have questions about what to do next? Where
can you go for help?
b. How does Nike’s
website help the company strengthen its relationships with its stakeholders?
Give examples to support your answer.
c. How do the elements of
the website reflect Nike’s target market?
d. Does Nike invite
comments from visitors to its website? If so, how does this affect its attempt
to build positive relationships with its customers?
2.
How important is price
to you when buying the following: clothes, milk, computers, haircuts, and
rental cars? What non-price factors, if any, are more important than price? How
much time do you spend evaluating factors other than price when making such
purchases?
3.
Shopbots are Internet
sites for finding the best prices on goods you need. No shopbot searches the
entire Internet, so it’s a good idea to use more than one to get the best
deals. Furthermore, not all shopbots quote shipping and handling costs. Here
are some to try: MySimon.com, PriceGrabber.com, PriceSCAN.com, and YahooShopping.com.
a. Which of the shopbots
offers the most goods and the most information? How helpful are the consumer
reviews? The product descriptions?
b. Which shopbot is
easiest to use? The hardest? Explain your assessment?
c. Write down some of the
prices you find on the Internet and then go to a local store, such as Walmart
or Target, and compare prices. Does either source (online or brick-and-mortar)
consistently offer the best price?
d. Compare shopping on
the Internet to shopping in stores. What are the advantages and disadvantages
of each? Which has the best total product offer?
4.
One scarce item in the
future will be water. If you could think of an inexpensive way to get water
from places of abundance to places where it is needed for drinking, farming,
and other uses, you could become a wealthy marketing intermediary. Pipelines
are an alternative, but could you also freeze the water and ship it by train or
truck? Could you use ships to tow icebergs to warmer climates? What other means
of transporting water might there be?
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