Content is king, but mostly when it resonates with your website visitors. Review the following video from LinkedIn Learning. Watch the Welcome and the Introduction.
Learning to Write for the Web (3:16) LINK: https://www.linkedin.com/learning/learning-to-write-for-the-web
Description: The video segments provide some tips for web writing.
Part 1. Summarize the key points of the differences between online and offline writing.
Part 2. Go to one of your favorite websites for a global company and analyze the company’s approach to online writing. How well does your favorite website perform against these criteria? How does the fact that your company is global affect its approach to its website in general?
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