Blake Sports Apparel and Switch Activewear:
Bringing the Executive Team Together
1. How have Cam Barker’s personality, work style, and preferences influenced his behavior at
work? Is he “managing himself” well? (Limit: 350 words)
2. Is the executive team at Blake/Switch effective? Why or why not? (Limit: 350 words)
3. Identify and explain the key issues involved in the Blake/Switch case: what is at the root of
the team’s troubles? (Limit: 700 words)
4. Explain one specific recommendation to improve the effectiveness of (a) Cam Barker or (b) the
executive team at Blake/Switch (or both). Why do you believe this intervention will be
helpful? (Limit: 350 words)
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