How linear is the process as you imagine yourself going thru each stage?

Take a product that you are familiar with, and map it through the buyer behavior process (e.g. buying a bike, skis, golf clubs, mobile phone, headphones). How linear is the process as you imagine yourself going thru each stage? What could happen at each stage that might force you to go back to a previous one? Where would you obtain contradictory evidence?
If you were a marketer of your product, how would you reduce cognitive dissonance (these disconfirming factors that slow down the purchase cycle)?

The information on this paper us based on :
Understanding Buyer BehaviorBuyer Behavior ProcessBrand and Product ManagementGBUS 322Chapter 5
Objectives• Understand the overall buyer behavior process• Know how companies can use the buyer behavior process to help market to consumers• Recognize the variations that could occur in the buyer behavior process

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