How lululemon used balanced scorecard to monitor its business results and what metrics they are focusing the most?”

For the Order of the Day assignment, you are to develop your own Question and Answer based on the learning outcomes of the class session. I have attached the Best Practice Order of the Day, you should write as insightful and in depth like that. Also the formate and sturcture should be the same as Best practices.
Ideally you are to write a Q&A that applies to a marketing principle(learning objective) as a consumer applying a principle of marketing to a real world situation.
Learning objective: “Determine key metrics of a balanced scorecard and how they can be utilized to monitor business results”
You need to read the course reader – “Marketing Metrics: Note for Marketing Managers and Using the Balanced Scorecard as a Strategic Management System”. Read thru the case. Remeber to apply your own piont of view as a consumer, and pick a company to illustrate your point of view.
For example, your question should be like, “How lululemon used balanced scorecard to monitor its business results and what metrics they are focusing the most?”. the company doesnt have to be lululemon, pick whatever you feel comfortable talk with.

Course reader passcode: wangxinqi123

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