How would you set about segmenting the broad target audience of adults aged 20 to 40? Are there situational, occasion-based, or affinity groups that might emerge as priorities or low-hanging fruit?

The case study is on the file. it’s an easy assignment
It is expected that students demonstrate their understanding of this case study by presenting key takeaways, interesting aspects, and/or business implications (200 words) and (2) answering two of the following questions (75 words for each answer):
This is a two-prong assignment. It is a tourism challenge and it is a “choice of entertainment” challenge. Which comes first?
How would you set about segmenting the broad target audience of adults aged 20 to 40? Are there situational, occasion-based, or affinity groups that might emerge as priorities or low-hanging fruit?
How can your recommendations be as turnkey as possible for Opry and also feel “on-brand”?

Last Completed Projects