Description:
Before the Covid-19 pandemic shook up the automotive industry, electric vehicles were moving steadily into the spotlight. The combined annual sales of battery electric vehicles tipped over the two-million-vehicle mark for the first time in 2019. This much anticipated milestone may have become overshadowed by economic uncertainty and changed consumer priorities, but there is value in taking stock of the electric vehicle market even now. Upon the new trend and opening of the automobile industry toward the electric, many existing car companies do not stand still. The Hyundai Motor Group is no exception. Recently, the senior vice chairman of Hyundai Motor Group, declared that the Hyundai Motor Group will sell more than 1 million electric vehicles by 2025 and increase its global market share to more than 10%. Do you think if his objective is achievable or just an illusion? What strategies and implementations must be taken for his goal to become reality? Critically and examine and propose your analysis.
The report should contain:
Industry analysis (which leads to the success factor in the industry)
SWOT analysis of Hyundai Motor Group (on electric car business)
Strategic option
Implementation
Conclusion of what strategy and implementation must be taken for the firm to become number one
Last Completed Projects
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