1. What market is IBM exiting? Who are the players in this market?
2. Why did IBM enter the market originally?
3. Create and document an AFI analysis of the new IBM strategy.
> Pay particular attention to lost spillover from the services business.
4. Is this shift in the strategy a good idea? How does it impact IBM’s go-to-market strategy?
Outline the pros and cons of making this shift.
5. Would you invest in IBM now? Yes or no?
>
Using Porter’s 5 Forces model and any other approach you deem
applicable, justify your answer.
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