Identify 3 main competitors and conduct research on competitors to gain market share in Singapore.

Identify 3 main competitors and conduct research on competitors to gain market share in Singapore.
You have just joined BlueSG, a carsharing service in Singapore, as a Marketing Intern. Your first task is to prepare a Market Research report on BlueSG’s competitors and the influence of macro environment actors for car-sharing industry.
INSTRUCTIONS:

a) With the guide from lecture materials, identify 3 main competitors and conduct your research on the competitors’ products, services and the marketing strategy to gain the market share in Singapore.

b) Report format:

Cover page
Executive Summary
Table of content
Introduction (*What is the purpose of this report?)
Findings (*3 competitors products, services and marketing strategy)
Discussion (*Comparison with BlueSG)
Conclusion (*Provide 2 recommendations to BlueSG)
Reference List
Appendix
c) You can search for your resources via:

Marketing Management Textbook
Land Transport Authority website
Directory of Online Access Journal (DOAJ)
Business Magazines
Newspapers
d) Complete the type-written article in about 2000 – 2500 words

e) Harvard Referencing for both in-text and end-text referencing.

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