As discussed in the reading, companies operating in product-obsessed industries such as technology and in mature industries where products are being commoditized are well-suited to move downstream and focus on meeting customer needs in the marketplace. Indeed, Dawar (2013) states that the key question driving business today is “What else can we do for our customers?”
Identify a technology company or a company in a mature industry. In a paragraph, describe what it does. In a second paragraph, suggest what it can do for its customers.
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