1. Identify and describe at least four (4) points of contact between you and the company
selling the product or service to you; these points of contact are part of the customer
interface for the company. NOTE: You do not have to have personally experienced all of
the points of contact that you describe, but be sure to describe some of your own
experiences. Provide your thoughts on whether or not the company is managing its
customer interface well.
2. Using any information you can obtain, including your own evaluation of competitive
pricing, discuss the likely pricing strategy used by the company for this product or
service. Evaluate this pricing strategy and discuss whether or not you believe this is the
best approach.
3. For the product/service you have identified, describe and evaluate the external
promotions (i.e., advertising, public relations, sales promotion) and interactive
promotions (i.e., personal selling) implemented by the company to communicate with
potential customers. Please focus on promotions implemented in the previous five years.
4. Using “Best Practices for Advertising” as well as ideas from the SUCCESs model for
making an idea “sticky,” develop a print, out-of-home, OR digital advertisement (yes,
layout an advertisement on the 4th page) that the company might use to communicate
with a target audience about the product or service (page 4). Include in the written
assignment (pages 1-3) (a) a description of the target market; (b) a discussion of the
promotional medium you would use; (c) a discussion of how your advertisement follows
the best practices and the SUCCESs model; and (d) the actual advertisement. Please
prepare the ad as it would appear in final form (no handwritten or hand-drawn ads).
IMPORTANT: Upload your paper to Canvas. You will be assessed -5 points for every hour after
the due date time that you submit late.1. Identify and describe at least four (4) points of contact between you and the company
selling the product or service to you; these points of contact are part of the customer
interface for the company.
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