1. Identify your brand.
The brand is Caption by Hyatt
2. Identify and describe the brand’s promotion strategies that are implemented by each
category listed in the book (Chapter 13, 14).
3. Identify your brand’s major competitor (choose a specific hotel brand). Provide brief
evidence why you chose this brand as a competitor
4. Identify and describe your competitor brand’s promotion strategies that are
implemented by each category listed in the book (Chapter 13, 14). If not implemented
or not clearly identified, you may indicate N/A. Include at least 3 visual attachments
in total as examples. (See Q2 to answer this question.)
5. What differences do you find between your brand and your competitor brand in their
promotion mix? Include a brief summary of the key points only.
6. Among the current promotions of your brand, which is the most effective promotion
strategy in your opinion? Attach/Include the example and briefly explain why.
7. What other promotions strategies do you think your brand needs to implement
(Identify at least 2)? Explain why (must be supported with evidence).
8. Recently, many hospitality businesses have shifted some of their promotional budget
from advertising to public relations. Give some examples (list at least 2) of how your
brand might be able to gain publicity.
9. Reference list.
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