Identify any changes in strategy that the organization has experienced (including any changes in the scope of operations, vertical or horizontal expansion, and approach to the global economy).

MGMT6800:
Capstone Project
Assignment Due Date and Time:
February 10, 2022 submitted by 10:00pm EST
Purpose:
This interdisciplinary capstone core course focuses on how to create,
identify, and manage competitive
advantage within an organization. Each student will be required to
prepare a professional report that
provides a detailed and thorough strategic analysis of a corporation
chosen by the student. The term
professional means that it is well written, well sourced and
analytical.
Description
The report will be graded on its effective use of strategic
management concepts and shall constitute thirty percent (30%) of a student’s
final grade. The purpose of the assignment is to provide the student the opportunity
to demonstrate an understanding of the process of strategy development and
analysis, rather than complete a detailed task list for the assignment. The
strategic plan analysis should be approximately 25 pages.
The strategic plan analysis structure is outlined below and
shall include the following:
I. Background (30 pts.)
a. Industry – history/description.
b. Your Company – brief
description, history, position in industry.
c. Leading Companies in the
Industry (2) – brief description, position in industry
II. External Environment Analysis (45 pts.)
a. General Environment Forces:
Political, Economic, Social, Technological, Legal, and

Environmental (O/T)
b. Industry Environment – Porter’
Five Forces Model
c. Competitor Environment – Future
Objectives, Current Strategies, Assumptions,

Capabilities.
d. Global Segment- Discuss the
environmental trends affecting their chose of

international strategies
III. Internal Environment Analysis (45 pts.)
a. The Organization: Core
Competencies, Distinctive Competencies, Value Chain
b. Financials* – Key business
financial strength statistics:

Net Profit Margin: Net Profit/Revenue (IS)

Current Ratio: Current Assets/ Current Liabilities (BS)

Debt Equity: Total Liabilities/ Shareholders Equity (BS)

Total Asset Turnover: Total Revenue/Total Assets (IS~BS)

*For this you will need to calculate the ratios for the latest two years
that you are

able to get documentation for. You will need to calculate the ratios and
then

comment on their significance, i.e., trends. Please include your balance
sheet and

income statement at the end of your document in the appendices section
c. Capabilities: Strengths and
Weaknesses
IV. Strategic Analysis (45 pts.)
a. Identify and assess the current
competitive generic strategy of the organization and

the conditions that created that strategy (internal and/or external).
b. Identify any changes in strategy
that the organization has experienced (including any

changes in the scope of operations, vertical or horizontal expansion,
and approach to

the global economy).
V. Final Report Analysis (90 pts.)
a. Key Result Areas (select and
describe 8 key items from the SWOT to be

strategically addressed)
b. Corporate Level Strategic
Recommendations (3)- use at least one strategy given below
c. Decision Criteria (evidence that
supports the strategies, e.g., core competencies,

internal/external analyses)
d. Conclusions
e. What did you learn? In one or
two paragraphs, tell me what you learned and/or found

interesting about your company and this project.
VI. Spelling/Professional Presentation/Appendices (20 pts.)
VII. Citations/References (25 pts.)
VIII. Presentation:
(100 pts.)
a. Five-minute narrated presentation on the recommendations to be created using
PowerPoint, and not exceeding five
minutes in narration.
b. Please make sure to keep this
presentation as close to five-minutes as you can.

Additional Components:
Note: This is not a “to-do” list. These are areas and
concepts discussed in the course that will have an
impact on the business strategy. These concepts (if not
these specific formats) should be addressed
somewhere in the analysis.
• The Macro-Environment
• The Five Forces Model of Competition
• The Global Segment
• Industry “Entry Barriers” assessment (as they impact your
business)
• Internal Analysis (tangible and intangible resources,
capabilities, core competencies,
distinctive competence, criteria test)
• Relevant Key Financial Ratios
• The Basic Value Chain
• Corporate Level Strategic Recommendations: related,
unrelated diversification strategies,
mergers/acquisitions/ vertical integration/ horizonal
integration/ outsourcing
• Issues surrounding business ethics; identify areas of
socially responsible behavior
Submission The following are the general requirements for your capstone
project:
• Paper should be around 25 pages in length
• Ensure professional presentation with proper spelling,
grammar, etc.
• Use of APA formatting
• Must have proper in-text citations and reference page
• Include page numbers
• Include a cover page or paper header
Grading Criteria
Your presentation and final report will be graded by rubric.

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