Identify one website that is exceptionally user friendly and another one that is not. What are the factors that make for an exceptionally satisfying experience in the first example and a very frustrating experience in the second?

Identify one website that is exceptionally user friendly and another one that is not. What are the factors that make for an exceptionally satisfying experience in the first example and a very frustrating experience in the second? Specify recommendations for improvement for the second example (p. 265, #5). See the graded discussion guidelines for scoring.
The assignment is worth 25 points. You will earn points for your work as follows:
Up to 15 points for content quality and following directions
Up to 5 points for correct grammar, spelling and mechanics
Up to 5 points for properly cited documentation to support your content.
Wirtz, J. & Lovelock, C. (2018). Essentials of Services Marketing. Essex, England: Pearson Education Limited.

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